Butong Group (06090) has posted a near-doubling in net profit for the first half of the fiscal year, with earnings attributable to equity shareholders climbing 98.28% year-on-year to RMB 96.179 million.
The company recorded total revenue of RMB 810 million for the six months ended June 30, 2026, representing an increase of 11.67% compared to the prior corresponding period. Gross profit rose 13.37% to RMB 406 million, while basic earnings per share reached RMB 1.07.
Looking ahead, the group has established a "dual-wheel drive" strategy anchored on two key pillars: advancing both product and service upgrades alongside new business expansion, and simultaneously enhancing consumer value while broadening its user base. Leveraging its existing R&D framework, the company is pushing forward with technology incubation and product innovation targeted at new household living scenarios, strengthening multi-category synergies, and advancing comprehensive lifecycle home solutions tailored to the needs of family CFOs.
Through this approach, Butong Group aims to extend, reinforce, and optimize its industrial chain layout, achieving a full strategic repositioning and deeper integration across all business segments. A dedicated R&D division has been established, comprising specialized teams focused on user research, industrial design, structural engineering, visual design, and mold engineering. As of the reporting period end, the R&D department employed 120 staff members, many of whom are seasoned industry professionals with extensive product development experience.
During the reporting period, R&D expenditure amounted to RMB 25.5 million, accounting for 3.1% of the company's total revenue. As of June 30, 2026, the company held 243 registered patents in China and 22 internationally registered patents.
Revenue from online sales channels grew from RMB 531.6 million in the six months ended June 30, 2025, to RMB 583.9 million in the corresponding period of 2026, representing 72.1% of total revenue during the reporting period. Meanwhile, offline sales increased from RMB 194.3 million to RMB 226.6 million over the same comparison period, accounting for 27.9% of total revenue. The offline sales share of total revenue expanded from 26.8% to 27.9%, primarily driven by the company's broader deployment of third-party stores operated by distributors or key accounts.
In the second half of 2026, Butong Group plans to intensify AI upgrades across its core product lines — namely strollers, child safety seats, cribs, and high chairs — while progressively launching innovative physical AI product categories. Over the next year, the group will continue developing AI-enabled smart products designed for household scenarios that cater to both domestic and international market demand, centered on the family CFO concept.