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Limited spots available, first come first served. Let us go together to the appointment with sustainability! [Click to register] On the evening of October 11, after Zheng Qinwen won the women's singles title at the China Open, her endorsed brand Chagee Holdings Limited (Chagee) launched a nationwide "buy one get one free" drink promotion at its stores overnight. On October 12, the day of the promotion, foot traffic at Chagee stores across the country surged dramatically, news of stores being overwhelmed with orders repeatedly trended on social media, and some stores were even forced to temporarily stop accepting orders.

According to multiple media reports, on the evening of October 12, Chagee issued an internal thank-you letter to stores nationwide, announcing that it would distribute a total of 13.5 million yuan in special rewards to express appreciation to store employees. The news quickly became a trending topic online. On October 13, Zonglan News called multiple Chagee stores in Shijiazhuang to learn about the distribution of the rewards.

On the afternoon of the 13th, the reporter successively called several Chagee stores in Shijiazhuang, including the Huochetou Pedestrian Street store, the Xinbai Plaza store, and the Beiguo Mall store. A staff member at the Beiguo Mall store said that orders surged significantly on October 12, with the store selling more than 2,000 orders. A clerk at the Huochetou Pedestrian Street store told the reporter that the store produced more than 1,000 cups on the day of the promotion. Sales at the Xinbai Plaza store also exceeded 1,000 cups.

Regarding the headquarters' plan to distribute 13.5 million yuan in special rewards, employees at all four stores the reporter called said they were already aware of it. A staff member at the Chagee Beiguo Mall store said that as far as he understood, the bonus would be paid along with wages, but the company had not yet disbursed the funds, and it was not yet clear how much each individual would receive. A clerk at the Chagee Xinbai Plaza store said the store manager had notified them of the reward, but frontline employees were not clear on the distribution details and needed to wait for further notice. The store manager at the Chagee Huochetou Pedestrian Street store also confirmed to the reporter that they knew about the reward plan, but had not yet received notice from headquarters regarding the specific payment method or allocation approach.

When discussing this special reward, the employees interviewed generally said it was "pretty good." One clerk told the reporter that after a full day of busy work, learning about the company's policy made them feel warm. On that day, the reporter repeatedly called Chagee's customer service phone number to inquire about the situation, but the line remained busy and could not be connected.