Nike Shares Plunge to Lowest Level in Over a Decade

Deep News

6 hours ago

On July 24, 2026, in Austin, Texas, a customer browsed Nike footwear and apparel at a Nike factory outlet store.

Shares of sportswear giant Nike (stock code: NKE) fell to a 12-year low during Wednesday's midday trading session. The stock dropped more than 2% following a downgrade from Truist Securities, with the current price level last seen back in August 2014. So far in 2026, Nike shares have accumulated a decline of nearly 40%.

Truist Securities believes that Dick's Sporting Goods lowering its full-year 2026 earnings guidance serves as a bearish signal for Nike. Nike brand products account for approximately 35% to 40% of the merchandise purchased by Dick's Sporting Goods.

Currently, Nike is undergoing a transformation under the leadership of CEO Elliott Hill, but the recovery process is taking longer than analysts initially anticipated. Compared to the all-time high reached at the end of 2021, Nike shares have now fallen by more than 75%.

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Compared to the all-time high reached at the end of 2021, <b>Nike</b> shares have now fallen by more than 75%.</p>","source":null,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Nike Shares Plunge to Lowest Level in Over a Decade</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nNike Shares Plunge to Lowest Level in Over a Decade\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1039043262\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://community-static.tradeup.com/news/8296859682db4b478146245e72de1922);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Deep News </p>\n<p class=\"h-time\">2026-08-27 00:13</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<p>On July 24, 2026, in Austin, Texas, a customer browsed Nike footwear and apparel at a Nike factory outlet store.<br><br>Shares of sportswear giant <b>Nike</b> (stock code: <b>NKE</b>) fell to a 12-year low during Wednesday's midday trading session. The stock dropped more than 2% following a downgrade from Truist Securities, with the current price level last seen back in August 2014. So far in 2026, <b>Nike</b> shares have accumulated a decline of nearly 40%.<br><br>Truist Securities believes that Dick's Sporting Goods lowering its full-year 2026 earnings guidance serves as a bearish signal for <b>Nike</b>. <b>Nike</b> brand products account for approximately 35% to 40% of the merchandise purchased by Dick's Sporting Goods.<br><br>Currently, <b>Nike</b> is undergoing a transformation under the leadership of CEO Elliott Hill, but the recovery process is taking longer than analysts initially anticipated. Compared to the all-time high reached at the end of 2021, <b>Nike</b> shares have now fallen by more than 75%.</p>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0786609619.USD","symbol_name":"高盛全球千禧一代股票组合Acc","start_time":0,"source_url":"","article_id":"1167678492","we_media_id":"1039043262","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=1167678492","pubTimestamp":1787760809,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Deep News","introduction":"Global Stock Market Deep Analysis","home_visible":1,"id":"1039043262","head_image":"https://community-static.tradeup.com/news/8296859682db4b478146245e72de1922"},"summary":"On July 24, 2026, in Austin, Texas, a customer browsed Nike footwear and apparel at a Nike factory outlet store.Shares of sportswear giant Nike (stock code: NKE) fell to a 12-year low during...","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"en","relate_stocks":{"LU0786609619.USD":"高盛全球千禧一代股票组合Acc","IE00BYQQ9H92.USD":"BNY MELLON GLOBAL LEADERS \"A\" (USD) ACC","BK4581":"高盛持仓","LU0792757196.USD":"TEMPLETON SHARIAH GLOBAL EQUITY FUND \"A\" (USD) ACC","NKE":"耐克","LU0052756011.USD":"TEMPLETON GLOBAL BALANCED \"A\" (USD) INC","LU0310800965.SGD":"FTIF - Templeton Global Balanced A Acc SGD","BK4534":"瑞士信贷持仓","LU0128525929.USD":"TEMPLETON GLOBAL \"A\" (USD) ACC","BK4585":"ETF&股票定投概念","STYL":"Corgi Lifestyle Brands ETF","LU0310800379.SGD":"FTIF - Templeton Global A Acc SGD","BK4533":"AQR资本管理(全球第二大对冲基金)","LU1267930573.SGD":"TEMPLETON GLOBAL \"AA\" (SGD) ACC A","BK4566":"资本集团","LU0889566641.SGD":"FTSF - Templeton Shariah Global Equity A Acc SGD","BK4558":"双十一","IE00BFXG0V08.USD":"BNY MELLON GLOBAL LEADERS \"B\" (USD) ACC","LU1267930813.SGD":"FRANKLIN TEMPLETON SHARIAH GLOBAL EQUITY \"AS\" (SGD) ACC","LU0823411888.USD":"法巴消费创新基金 Cap","LU0708994859.HKD":"TEMPLETON GLOBAL \"A\" (HKD) ACC","BK4588":"碎股","LU1303367103.USD":"摩根大通多经理另类基金 A (acc)","LU1267930227.SGD":"TEMPLETON GLOBAL BALANCED \"AS\" (SGD) ACC A","LU0029864427.USD":"TEMPLETON GLOBAL \"A\" (USD) INC","BK4146":"鞋类","LU2098885051.SGD":"JPMorgan Funds - Multi-Manager Alternatives A (acc) SGD","BK4561":"索罗斯持仓","LU0128525689.USD":"TEMPLETON GLOBAL BALANCED \"A\"(USD) ACC"},"translate_title":"耐克股价暴跌至十多年来最低水平","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"STYL":1,"NKE":1},"content_text":"On July 24, 2026, in Austin, Texas, a customer browsed Nike footwear and apparel at a Nike factory outlet store.Shares of sportswear giant Nike (stock code: NKE) fell to a 12-year low during Wednesday's midday trading session. The stock dropped more than 2% following a downgrade from Truist Securities, with the current price level last seen back in August 2014. So far in 2026, Nike shares have accumulated a decline of nearly 40%.Truist Securities believes that Dick's Sporting Goods lowering its full-year 2026 earnings guidance serves as a bearish signal for Nike. Nike brand products account for approximately 35% to 40% of the merchandise purchased by Dick's Sporting Goods.Currently, Nike is undergoing a transformation under the leadership of CEO Elliott Hill, but the recovery process is taking longer than analysts initially anticipated. 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