Mark Gurman from Bloomberg has shared his insights on Apple's 2026 fall product launch event via a post on X today, suggesting that the tech giant is set to unveil two major selling points with the upcoming iPhone 18 Pro and Pro Max models.

As previously covered, Apple has officially confirmed that its autumn launch event will take place on September 9th local time in the United States, which corresponds to 1:00 AM Beijing time on September 10th. The event is themed "Surprise and shine," signaling a focus on innovative features and a striking design.

Interpreting the invitation for this event, Gurman indicates that, in line with earlier reports, the iPhone 18 Pro series is expected to be a routine upgrade with minimal changes to the overall design. Key highlights are anticipated to include a new variable aperture system for enhanced photography capabilities and the introduction of a fresh sky blue color option, adding a visually distinctive choice for consumers.