Target to Launch Beauty Product Hubs in September

Dow Jones

Yesterday

Target is launching its beauty studio on Sept. 10 in more than 600 stores and online.

The shop will include 1,600 products and 90 brands, more than two-thirds of which are new to Target, the retailer said on Wednesday.

The initiative also involves dedicated beauty advisors, who will recommend items and offer a personalized service.

Customers will also be able to test certain products and there will be a center table in the in-store studios with a rotating display of featured items.

The goal is to get shoppers to discover and buy products they haven't used before, executives said.

"When guests shop for beauty, they want to pick up their standbys while also exploring what's new and trending," said Amanda Nusz, senior vice president of merchandising for essentials and beauty.

The new products span skincare, Korean-based beauty brands, fragrances, hair care and sun care.

The launch comes as Target's five-year partnership with Ulta Beauty is coming to an end.

The collaboration featured Ulta "mini-shops" selling beauty products inside Target stores, and was offered at more than 600 locations.

Beauty has continued to be a significant growth area for Target, as management mentioned the category as one of its top sales drivers in the second quarter.

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